Good packaging design is essential for every brand, but food industry owners need to be extra cautious as all food requires extra protection, or else they can get polluted. Moreover, the food packaging should be high quality so the food can remain fresh inside and reach the customer in the best shape. The food boxes have turned out to be the right solution for all the brands as they come in different shapes and sizes, moreover can be customized according to the requirement of the food item.
Custom food packaging is as important as the content itself as it gives the products better shelf life and facilitates easy transportation well. Therefore, keeping in touch with the latest trends and ideas is essential for the brand to be aware. Let’s take a look at some of the new packaging trends below:
Technology Enabled Solution For Food Packaging
Nowadays, some food brands are incorporating technology into their custom presentation boxes and product boxes, providing more convenience and giving customers security and information. The smart labels can be scanned using a Smartphone, which will provide comprehensive details about the product.
Emotional Engagement
Today’s customers are not only interested in buying a product; they also want to be a part of the brand’s story. The purchase decisions can be impacted by emotions rather than information. Using emotional content in promotional strategies can win the hearts of many in an instant. The Custom Printed Pizza Boxes and cookie boxes can be designed using positive sentiments along with excellent quality food.
Vintage-Inspired Designs
There is no denying that vintage-inspired designs can bring a feeling of nostalgia among people of all ages. They won’t only evoke feelings of happiness but can also remind you of some simple times. The Food Packaging Boxes with such a design are quite a trend while the box die cuts are also gaining popularity.
Transparent and Clear Labeling
Most customers like to purchase a food item if they see open and clear labeling on the custom packaging. In addition, they will instantly buy the product if comprehensive information about the ingredients and expiry date are given.
Increased Portability
Due to the busy lifestyle, people like to purchase foods that are easy to hold and eat. Therefore, the brands need to give special attention, so the packaging designs become portable. For example, McDonald’s has recently launched a Mobile package, especially for cyclists, which makes it easy to carry burgers and fries in a case that is easy to fold. Some prominent Chinese restaurants are using Chinese Food to Go Containers, which are portable and are easily transported for quick delivery. Many bakeries are also utilizing the cake boxes with a solid handle as customers like using them.
Personalization
Food packaging wholesale highly depends on personalization and is now becoming a trend among many. This choice may not be affordable for small businesses, though, but can attract many customers in one go. The pyramid favor boxes are a common choice among people when they want to gift something special to their loved ones. Paper packaging is also being used by many restaurants for food delivery and is an economical choice too.
Minimal Designs
The minimal designs in the gable food packaging have now become a massive trend as people are now moving away from the flashy type of models. There is no need to overpower customers with over-the-top graphics; instead, highlighting the product’s value is a better choice. The minimal models are popular choices when it comes to packing ketchup as it also minimizes the cost. The chocolate boxes are also coming out in this design to entice the smaller children.
Sustainability
All the customers prefer excellent quality food products and are willing to pay even more for attractive packaging design. Sustainable packaging is now a requirement for the food industry as people now prefer to go green. Many brands are thinking about cardboard ideas as boxes made of cardboard are durable, long-lasting, eco-friendly, and biodegradable at the same time. The favor box packaging can become more attractive if you use matte and gloss as the finishing. The celebrations are nowadays incomplete without favors and gifts, especially if it’s a wedding. You can bless the bride and groom most uniquely.
